"L.N.E.R. - Skegness Is So Bracing, 1908" A4 Glossy Vintage Railway Poster Art Print

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The Jolly Fisherman was created by one of the most influential illustrators of the early twentieth century, John Hassall, for a commission by GNR (Great Northern Railway). This famous Vintage Railroad Poster artwork of Frank Newbould “A boy pulling the ‘Jolly Fisherman’ by his red scarf along the beach of Skegness” published in 1908 was one of the most popular posters for its time. Please note, working days are classed as Monday to Friday only, excluding UK Bank Holidays and Public Holidays for UK deliveries.

This is a fine art digital reproduction of an image that has been copied or scanned in high resolution from an original source. The popularity and influence of Japanese art at the time encouraged poster artists to experiment with negative space and this restraint in composition, combined with punchy colour schemes, led to posters that made an impact from a distance and could stand out in dirty, smog-filled cities or through the smoke of railway stations.Review the copyright credit lines that are located underneath the image, as these indicate who manages the copyright (©) within the artwork, and the photographic rights within the image. This tag is designed for use where there may be a need to assert that any enhancements (eg brightness, contrast, colour-matching, sharpening) are in themselves insufficiently creative to generate a new copyright. Demonstrating a natural affinity for poster design, over the next four years, Hassall produced close to 600 posters for the firm, many for the theatre, but also for grocery and household brands such as Colman’s Mustard and Fry’s Cocoa. By 1894, Hassall was married and had set up home and studio at 88, Kensington Park Road in Notting Hill. Our historic prints reflect the age and quality of the original artwork we hold to preserve their artistic character, including authentic colour reproduction, marks and creases.

The Jolly Fisherman, depicted in a jovial and lively manner, instantly captured the hearts of those seeking seaside adventures. John Hassall only visited Skegness once, in 1936 when he was given ‘the freedom of the foreshore’ by the town.Initially influenced by the great poster artists of Paris, such as Jules Chéret, Toulouse-Lautrec and Alphonse Mucha, Hassall soon established his place within a British school of poster artists alongside the likes of Dudley Hardy, Tom Browne, Cecil Aldin and the Beggarstaff Brothers. His first wife, Isabella, had died in childbirth in 1900, leaving him a widower with three young children under four, Dorothy, Ian and Isabel. This file has been identified as being free of known restrictions under copyright law, including all related and neighboring rights. A little earlier, in 1907, the illustrator’s poster for Blackpool depicted one small girl on a deserted beach — no slogan, no visible amusements. Yet his Skegness design was trailblazing, ‘a masterpiece which started a new vogue in railway advertising’, according to the passenger manager of the London and North Eastern Railway when paying tribute to Hassall in the 1930s.

Your walk is now complete as you head down Tower Esplanade and back to the lifeboat station where you first started. An approximation of the actual scale of the printed image and margin is shown in the listing photos for your reference. If John Hassall was king of poster artists, then Donald McGill was undoubtedly king of the saucy seaside postcard. This ‘landscape’ version was created in 1928 for the London and North Eastern Railway (LNER) company. Our blog takes you behind the scenes at the National Railway Museum, from how we care for our world-class collections and the latest discoveries from our archives to what we've got planned for the future.It was designed by the established commercial artist John Hassall, and provides a classic example of the Underground's early advertising.