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Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

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Over 3 billion snaps are created each day on Snapchat, where over 60 percent of ads are watched with the audio on. This is a sentence that we will hear almost every day. The author is telling us why we should follow our passion Hmmm, although I don't think reading this book was a complete waste of time, it didn't contain much new insights. I think the book is way too long for the points being made and is largely storytelling. After a while, I skimmed or even skipped much of the stories of all the people successfully (surprise surprise) applying the Crush It!-principles, as outlined in Gary's earlier book. I didn't read Gary's earlier books, but I heard that those were at least much better than this book.

There will always be people around you to tell you not to do things. You have to let yourself be your sole judge and jury.” Many people are impatient, and they spend it straight away on watches, suits, and all kinds of flash, thus robbing themselves of the opportunity to do something better for the long term. Gary Vaynerchuk tells us how to build a personal brand and become successful in social media based on his and a dozen other people’s personal experiences. The way the author construes the reason for social media success is unique and will help anyone who wants to become a real coup in social media. He deciphers the covert actions taken by the social media influencers to become successful in a vivid manner, unlike some of the other books written by dilettante’s, which are excruciatingly didactic and gives us a cursory reading experience by obliquely disparaging their opponents. People nowadays are just too busy to read or watch films when they have time. Because, well, they never do: most of the time they’re doing something else. Gary became a brand on YouTube when he started discussing wine in everyday language. After over a thousand episodes, he was known as “the lovely, obnoxious man who talks about wine.”A brand is a public image that conveys your interests and values to the world. It is essential if you want to make money from your passion. Fortunately, building one is now relatively easy. It soon became clear to me that CRUSHING IT! will require a TON of really hard work and sacrifice, continued for a long time. The author has a tremendous work ethic, and encourages others to follow his example of tireless focus on developing his brand. This means little time for vacations and long coffee breaks—and hardly anything else, for that matter.

Fear of wasting time” – If you don’t spend all your time doing something productive that you love, you won’t be afraid to waste time. Stop watching TV, playing video games, golfing or engaging in any other leisure activity – and build your business. I would recommend to anyone who wants to create the life of their dreams through doing what they are passionate about.To overcome these anxieties, Gary advised starting with the right intention. Why do you want to be an entrepreneur? Besides working full-time, think about starting your own personal brand. If you do this, the digital economy will be more accessible to you.

Three reasons: 1) it’s the young people’s network; 2) it’s where the influencers are mostly; and 3) it’s where you can send them a private message. True, sometimes fakes start off well, but the audience is pretty great in noticing fakes and, in time, they fail. This one statement seems to me to sum up the essence of the author’s business philosophy: “In a world where the standard is pretty much nothing, you have to be just altruistic enough.“ I recommend this book to anyone who has a marketable talent n want to create a market for it over the social media. Intent” – Don’t fake anything. Don’t try to start a business or build influence if you don’t believe in the business you’ve chosen. Don’t move forward if your goals only or mostly involve making a lot of money. Care more about the good your work does than the money it earns.

Much better than waiting to master Adobe Premiere to start producing it, is to just start documenting your life, just like Vaynerchuk does (he employs a videographer who films almost everything he does, except confidential meetings and bathroom visits). Crushing It” by Gary Vaynerchuk is a 2018 business book that shows you the steps to turn your passion into a career. It was a sequel to the author’s 2009 best-selling book “Crush It!.” that encourages readers to create a personal brand online. Since the internet has evolved so much in less than a decade, he felt compelled to update his original book.

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