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Inch's Apple Cider Can, 6x 4 x 440ml (24x440ml)

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Yes, it could well be the Year of the Apple but that’s not to say fruit-flavoured variants will not enjoy success too. So long as it’s a year for pub operators, we’ll all be happy to have a year of almost-normal trade under our belts and, if that happens, surely there are even more better times to come in the future? In his role as an independent advocate for cider, he writes, talks, teaches, tastes and trains. He explains: “So often there isn't enough nuance or understanding about the amazing breadth of opportunities and types and styles that exist for cider. It’s often pigeonholed as being a single thing, or it’s a sweet thing or just a summer thing but it can be all of those things and so much more.”

Cider Comparison - October 2023 Best Thatchers Gold Cider Comparison - October 2023

In the same way, wine matches well with food, cider can do the same thing. Cook explains that because cider possesses characters found in wines such as acid, tannins, fruitiness and sweetness, food pairing is a great way to present cider. Following the explosion of alcohol-free beers into the market it became inevitable the next innovation was likely to be a premium alcohol-free cider,” says Tom Ward, founder and chief executive of alcohol-free drinks retailer Wise Bartender. Cook is an award-winning global cider expert and campaigner who you may have seen on TV as the regular face of cider on Channel 4’s Sunday Brunch​. His mission is to try to get the great British and global public and, crucially, the drinks trade more understanding, knowledgeable and passionate about the category. They could be of the exact same level of sweetness but they will taste completely differently because the apples that have been used are completely different. And something I’m very keen to try to make the trade and consumer understand is that it’s not just about dry, medium, sweet, it’s about what type of cider is underneath there. Cider (and perry) sold in the UK can have an alcoholic strength ranging from 1.2% ABV (alcohol by volume) to 8.5% ABV. 2 Just over half of cider sold in shops and supermarkets is 5% ABV or higher. Strong ciders of more than 6% ABV account for About one in seven cider sales are strong ciders of more than 6% ABV. 3

Occasion is important – we’re seeing people return to the pub for celebratory occasions, for meeting friends/family they haven’t seen for some time, the premium experience becomes ever more important. The experience has to be better than at home to keep customers returning – so make it special.” Thatchers Cloudy Lemon Infused Cider. 4% abv. A burst of zingy lemon for the perfect balance of sweet and sharp notes, characterised by the intense, fragrant aroma of lemon juice.

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For example, a 500ml can of 5% ABV cider has 2.5 units in it. A 500ml can of strong 7.5% cider would have 3.75 units. That doesn’t mean outlets should neglect more traditional dark fruit and berry flavours, which still remain popular. They should focus on offering a broad cider range that caters to different occasions and needs.” The Ciderologist Cook summarises: “Pubs are missing out on an opportunity to capture a new type of drinker and a new experience that craft cider can provide. It can provide some of the experience of beer in terms of how it’s drunk but can also capture some of the flavour characters of wine. Cider is the ultimate thirst quencher on a warm summer’s day but it can also be so much more than that. There are so many different types and styles and flavours that can appeal to a whole range of different drinkers and this new wave of craft ciders means there’s a cider for everyone.” Westons said: “The year of the apple is upon us and it is premium and crafted apple ciders that will be the driving forces for growth in 2022, as on-trade outlets ready themselves for a continued rebalancing of value and volume sales, which will swing further in their favour over the next 12 months.” OUR STORY: Refined over many years since 1880, Henry Westons Vintage Cider is now the UK's most loved apple cider brand, crafted only from bittersweet cider apples grown in a single year’s harvest in HerefordshireThe cider was “perfectly balanced between sweet and dry for a great tasting refreshment”, said Heineken, and was lightly sparkling with “fresh apple aroma”. We’re predicting that 2022 will be the year of apple cider – and on-trade retailers should make sure premium and crafted apple propositions are given prominence on the bar to make the most of these thriving sub-categories.”

Cider | DrinkCoach — DrinkCoach Units and Calories in Cider | DrinkCoach — DrinkCoach

Cider consumers are predominantly younger, visit pubs, bars and restaurants more frequently, and spend more on food and drink per month than the average British consumer so that is set to be the case still in 2022. VEGAN, VEGETERIAN & GLUTEN FREE: Discover this range of rich, bright Herefordshire ciders that are all suitable for vegans, vegetarians, and coeliacs - perfect for every occasion Premium ciders in particular are a natural accompaniment to meals and a good way to drive incremental sales, so think about how options such as Aspall Cyder can complement your food menu.” Premiumisation remains a driving force with consumers drinking less but better quality. Cider volume is expected to recover in 2022 to near 2019 levels with value growth predicted for both on and off-trade channels. Premium draught apple cider now accounts for more than one quarter of all draught cider sales (source: CGA data for Total GB On Trade, 52 weeks ending 29/01/22, Value Sales). To help outlets make the most of this opportunity, we expanded our premium offering further last year when Sharp’s Brewery collaborated with the Aspall Cyder House to launch Sharp’s Cold River Cider – a 4.5% ABV medium-dry apple cider with a light, crisp, and moreish flavour.”

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And finally, Westons says outdoor occasions have gained prominence over the past two years as outlets have invested in improving outdoor spaces. Drinkers who choose venues for their outdoor areas tend to be less sensitive to price, so there’s opportunity to grow value sales via trade-up options. Sport is seen as a good occasion for cider sales. More people in the UK drink cider while watching sport at a pub than other types of alcohol and the same goes for a date night while a get-together with friends or family is rated as the biggest occasion to drink cider and is identical to doing so while enjoying other alcoholic drinks. He explains: “What I would really like to see is people being given the opportunity to have trials with cider and for them to explore the full opportunity. I would invite pubs to host cider festivals, whereby pubs can undertake a little bit of trial with their consumers with a range of these ciders to see which ones they enjoy. Install any cider from the Westons range and receive a free keg plus a premium PoS kit. For more information visit www.westons-cider.co.uk​.

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